
BUICK SHINES A SPOTLIGHT ON FEMALE ATHLETES TO HELP INCREASE VISIBILITY
Over 40% of athletes are women but they get less than 10% of media coverage. Buick is committed to changing this reality through the launch of “See Her Greatness,” a campaign designed to drive awareness and magnify the achievements of female athletes. The campaign kicks off in tandem with Women’s History Month and the start of NCAA March Madness.