10dlc privacy
Privacy Policy & SMS Texting Disclosure
Orange Buick GMC · Orlando, FL 32808 · 10DLC A2P Compliant
Effective Date: February 18, 2026 · Last Updated: February 18, 2026 1
Overview
Orange Buick GMC ("we," "us," or "our"), located in Orlando, FL 32808, is committed to protecting the privacy and personal information of our customers and website visitors. This Privacy Policy and SMS Texting Disclosure explains how we collect, use, store, and protect your personal information â€" including in connection with our SMS/text messaging program.
This policy applies to all personal information collected through our website, showroom, online forms, telephone, and text messaging services. By interacting with Orange Buick GMC, including submitting a contact form, scheduling a test drive or service appointment, or opting in to receive text messages, you acknowledge that you have read and agree to the practices described herein.
Important Notice
This Privacy Policy is designed to comply with the Telephone Consumer Protection Act (TCPA), the rules of The Campaign Registry (TCR), CTIA Messaging Principles and Best Practices, and all applicable federal and Florida state privacy regulations governing A2P 10DLC text messaging.
2
Information We Collect
We collect personal information in the normal course of operating our dealership and providing automotive products and services. The types of information we may collect include:
Personal Identifiers
Full name, mailing address, email address, mobile phone number, and other contact details you provide through our website forms, in-dealership interactions, or SMS opt-in processes.
Vehicle & Transaction Information
Vehicle identification numbers (VINs), vehicle interests, purchase or lease history, trade-in details, financing inquiries, and service records.
SMS / Messaging Data
When you opt in to receive text messages, we collect your mobile phone number, message delivery and interaction data (e.g., timestamps and delivery status), and records of your consent and opt-in method.
Website & Technical Data
IP address, browser type, device identifiers, pages visited, and cookies or similar tracking technologies used to improve site functionality and your browsing experience.
We collect only the information necessary to provide our services and communicate with you effectively. You are never required to provide a mobile phone number as a condition of purchasing a vehicle or receiving services from our dealership.
3
SMS Messaging Program
Orange Buick GMC operates an Application-to-Person (A2P) text messaging program registered with The Campaign Registry (TCR) using a 10-Digit Long Code (10DLC) number. Our SMS program is designed to provide timely, relevant communications to customers who have explicitly consented to receive them.
The types of text messages we may send include:
Service & Appointment Communications
Service appointment confirmations and reminders, vehicle status updates (e.g., when your vehicle is ready), recall notifications, and maintenance reminders.
Sales & Inventory Notifications
New vehicle arrivals and availability updates, responses to vehicle inquiries submitted via our website or in-store, trade-in appraisal follow-ups, and financing status updates.
Promotional & Marketing Messages
Dealership specials, manufacturer offers, and limited-time promotions â€" sent only to customers who have specifically consented to receive marketing communications.
Customer Care
Responses to inbound inquiries, follow-up messages after a vehicle purchase or service visit, and general customer support.
Message Frequency: Message frequency varies depending on your interactions with our dealership. You may receive up to 5â€"10 messages per month, though frequency may be higher or lower based on active inquiries or service activity.
Message & Data Rates: Standard message and data rates from your wireless carrier may apply. Orange Buick GMC is not responsible for charges incurred through your wireless service provider.
4
Consent & Opt-In
Orange Buick GMC will only send you text messages after you have provided explicit prior consent. Consent is not a condition of purchasing a vehicle or receiving any service from our dealership.
You may provide consent to receive text messages in any of the following ways:
Website Form Opt-In
By submitting a contact, lead, or appointment form on our website and checking the SMS consent checkbox, you agree to receive text messages from Orange Buick GMC at the phone number provided.
In-Dealership Opt-In
By completing a paper or digital form at our dealership and initialing or signing the SMS consent section, you agree to receive text messages from us.
Inbound Text Opt-In
By texting a keyword (such as START or YES) to our designated 10DLC number, you are opting in to receive text communications from Orange Buick GMC.
Consent Disclosure Language
When you provide your mobile phone number and check the SMS opt-in box on our web forms, you will see language similar to the following: "By providing your phone number and checking this box, you consent to receive text messages (including promotional messages) from Orange Buick GMC at the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Message frequency varies. Reply STOP to unsubscribe at any time. Reply HELP for assistance."
5
Opt-Out / Unsubscribe
You have the right to opt out of receiving text messages from Orange Buick GMC at any time. We honor all opt-out requests promptly and in compliance with TCPA and CTIA guidelines.
| Command | Action |
|---|---|
| STOP | Unsubscribes you from all text messages from Orange Buick GMC. You will receive one final confirmation message and no further texts. |
| STOPALL | Unsubscribes you from all marketing and transactional text messages. |
| UNSUBSCRIBE | Alternative opt-out keyword works the same as STOP. |
| QUIT | Alternative opt-out keyword works the same as STOP. |
| CANCEL | Alternative opt-out keyword works the same as STOP. |
| HELP | Returns program information and dealership contact details for assistance. |
You may also opt out by contacting our dealership directly by phone, email, or in person. Opt-out requests will be processed within a reasonable time, not to exceed 10 business days. Opting out of SMS communications does not remove you from email or postal mail unless you separately request removal from those channels.
6
How We Use Your Data
Orange Buick GMC uses the personal information we collect, including your phone number and SMS consent records, for the following purposes:
Delivering Requested Services
To respond to vehicle inquiries, schedule service appointments, process vehicle purchases or leases, and fulfill all other requests you submit to our dealership.
SMS Communications
To send text messages for which you have provided explicit consent, including transactional, service-related, and (where consented) marketing messages.
Internal Operations
To improve our products, services, and customer experience; to comply with legal obligations; and to maintain accurate business records.
Compliance & Legal
To comply with applicable federal and Florida state laws, carrier requirements, and industry regulations governing automotive dealerships and A2P text messaging.
7
Data Sharing & Third Parties
Non-Sharing of SMS Data
Orange Buick GMC does not sell, rent, trade, or share your mobile phone number or SMS opt-in data with third parties for their own marketing or promotional purposes. Your consent to receive text messages from us is specific to Orange Buick GMC and is not transferable to any other business or organization.
We may share your personal information only in the following limited circumstances:
Service Providers & Vendors
Trusted third-party vendors who assist in delivering our SMS messaging services, managing our CRM, and operating our dealership. These vendors are contractually obligated to keep your information confidential, use it only for the specific purpose for which it was shared, and comply with all applicable privacy and data security requirements.
Manufacturer Partners
As an authorized Buick and GMC dealership, certain customer and transaction data may be shared with General Motors LLC in accordance with manufacturer dealer agreements and applicable regulations.
Legal Requirements
We may disclose your information when required by law, court order, or governmental authority, or when necessary to protect the rights, property, or safety of Orange Buick GMC, our customers, or the public.
Business Transfers
In the event of a merger, acquisition, or sale of dealership assets, your personal information may be transferred as part of that transaction, subject to the same protections described in this policy.
8
Data Security & Retention
Orange Buick GMC implements industry-standard administrative, technical, and physical safeguards to protect your personal information against unauthorized access, use, disclosure, alteration, or destruction.
Technical Safeguards
Encryption of data in transit and at rest, secure server environments, access controls and authentication requirements, and regular security monitoring.
Administrative Safeguards
Staff training on data privacy and security practices, access limited to employees with a business need to know, and vendor contracts requiring equivalent data security standards.
While we take these precautions seriously, no data transmission over the internet or mobile network can be guaranteed 100% secure. By providing your information, you acknowledge this inherent limitation.
Data Retention: We retain your personal information, including phone number and SMS consent records, for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, resolve disputes, and enforce our agreements. Consent and opt-out records are retained in accordance with TCPA requirements and carrier guidelines. You may request deletion of your personal data by contacting us as described in Section 9.
9
Your Privacy Rights
Depending on your state of residence and applicable law, you may have the following rights with respect to your personal information held by Orange Buick GMC:
Right to Access
You may request information about the categories and specific pieces of personal data we have collected about you.
Right to Deletion
You may request that we delete the personal information we hold about you, subject to certain legal exceptions.
Right to Opt Out of SMS
You may opt out of our text messaging program at any time by replying STOP to any message or by contacting us directly (see Section 5).
Right to Correct
If you believe any information we hold about you is inaccurate or incomplete, you may request a correction.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights. Exercising your rights will not affect the quality of service you receive from Orange Buick GMC.
Orange Buick GMC reserves the right to update this Privacy Policy and SMS Disclosure at any time. Material changes will be communicated through our website. Your continued use of our services or continued receipt of text messages (without opting out) following any update constitutes your acceptance of the revised policy.
10
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, our SMS Texting Program, or your personal information, please contact Orange Buick GMC using any of the methods below.
Dealership
Orange Buick GMC
Location
Orlando, FL 32808
Phone
Email
SMS Opt-Out
Reply STOP to any text message
© 2026 Orange Buick GMC. All Rights Reserved. · Orlando, FL 32808
This page serves as the official 10DLC A2P SMS Texting Disclosure and Privacy Policy for Orange Buick GMC.
Compliant with TCPA, CTIA Messaging Principles, and The Campaign Registry (TCR) requirements.
This page serves as the official 10DLC A2P SMS Texting Disclosure and Privacy Policy for Orange Buick GMC.
Compliant with TCPA, CTIA Messaging Principles, and The Campaign Registry (TCR) requirements.